Coach.Win · Know Your Edge
Stop Getting
“That's Nice.”
Start Getting
“Tell Me More.”
A guided workshop for B2B leadership teams to discover, validate, and weaponize their Most Valuable Propositions — the 2–3 things that truly differentiate you from every competitor.
The Problem
Most B2B leaders are creating collisions. They're making calls, sending emails, going to events. People nod and say “that's nice.” But there is no “Tell me more.” No next conversation. They sound like every other competitor: “We have great customer service. We have lots of experience.” Table stakes.
Know Your Edge replaces the blunt instrument with a sharp, specific, provable edge that opens doors.
The Framework
The 4-Phase Workshop
MVP Discovery
Your leadership team brainstorms what makes you uniquely valuable. Ideas are attributed, voted on, and narrowed to the strongest differentiators.
Competition Grid
Score your company and each competitor (0–5) on every MVP. Crowd-sourced averaging surfaces your real competitive gaps — not the ones you assume.
Sales Fishbone
Pick your Top 3 MVPs by competitive advantage. Build an Opening Hook and 3×3 proof-point grid. Walk out with a practiced script that sounds like a conversation.
Final Report
A polished, branded PDF covering everything — brainstorm, competition grid, Fishbone, practice script, and action items. Worth printing and distributing.
“The goal is curiosity, not a close. Let them pull you in.”
Know Your Edge Workshop Framework
Investment in Precision
One session. No subscription. Pay once, own your edge.
Level 01
Free
- Solo experience
- Phase 1 — MVP Discovery
- 2-competitor preview
- View-only report
Level 02
Basic
- Up to 10 participants
- All 4 phases
- Up to 6 competitors
- Branded PDF report
- Team distribution email
- Coach.Win follow-up
Level 03
Enterprise
- Unlimited participants
- Priority support
- Custom onboarding
- Coach assignment
- Everything in Basic